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Power The Quest

By Dr. Priscilla V. Marotta

 

Cover Story of "Women's Business Journal" April 1999

 

 
   American women have become trailblazers in the expansion of life's options, experiencing lives of multiplicity, not simplicity. The expansion of women's lives necessitates, now more than ever, the increased utilization of power. Yet the concept of power still carries negative connotations for women who need to utilize power with increased comfort. Thus, a woman's quest for power is complicated by past stereotypical images of powerful people.

   The physiological underpinning of gender differences, which ensured survival of the species for millennia, do not necessarily support or match life choices in the 1990's.

   Specifically, women have a biological map to provide adequate care for offspring, producing and "other-directed" inner program. Focusing on needs of others complicates a woman's ability to use power, for she tends to worry about people around her. Women appear to recoil from the word power, reacting as though they are being asked to give up their sense of self.  Somehow, in the female vocabulary, power has taken a problematic negative connotation. Transforming the negative label into a positive power mindset is a major ingredient in a woman's quest for power.

   Often, women as they consider power behaviors, find it difficult to overcome past stereotypical images. Thinking is a complex process with which we make sense of information that surrounds us, by imposing some mental order on it. Breaking 
stereotypes means reconsidering the mental order you've assigned. The cognitive framework or scheme that one places around a concept is essential, and for a stereotype to be modified, new ideas have to be learned for the power concept. 
Problematically, highly valued feminine traits are warmth, expressiveness, peace-making, giving, nurturing, thoughtful, accommodating, emotional, and gentle. Although women possess these traits, it does not preclude them from using these traits 
with power. Power no longer can be only in the framework of male behavior. Power, as a cognitive framework, needs to be also incorporated into the female mindset.

   Power, unfortunately, has taken on connotations, far afield from its real meaning.

   A powerful person is seen as someone who dominates or controls others with inappropriate use of force. A powerful person has been viewed as on who may be controlling or manipulative, enslaves others, or is a user of people for selfish means. Too often, power has been viewed in a hierarchical way of power-over others, rather than a power-with others. The dominant controlling version of power is power-over. This is the negative end of the continuum. The positive end of the continuum is power-with.

   Power-with promotes the well-being of self and others, and is inspirational and considerate of others.

   It must be recognized that control is a separate word and concept. Unlinking the concept of control from the concept of power is essential for women. Power and control are separate worlds, separate concepts, and separate constellations of human behavior.

   Women’s ability to incorporate power behaviors will be fast forwarded when they remove the concept of control from the concept of power. Women need to engage in “out-of-the-box” thinking and reframe power as effectiveness.

   Comfort with power begins with understanding the power you use daily. When you establish goals for your family, for yourself, or for your business, you are exercising power. Managing daily activities, activating decision-making, developing plans-all are exercises of power. When you conduct discussions with and employee or a colleague and brainstorm more effective ways of approaching a problem, you are being powerful. When men and women are in loving are in loving relationships with mutual reciprocity, they are expressing their personal power to each other. Power is integral to every moment of every day, and is to be treasured, not avoided. Power enhances femininity as a nurturing force creating internal strength and calm, and propels you toward effective living.

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   Positive power is the ability to implement adequate life strategies. Positive power is power-with. Positive power allows an individual to be effective, to manage fears, to activate their energies, and to act with confidence. In order to facilitate a new non-aversive cognitive attitude, power independent of control will be termed positive power. Positive power includes powerful initiatives coupled with compassion. Thus, a woman's quest for power necessitates a power-with strategy.

   Power is a skill, like any other, for achieving goals. To be effective, women have to use power to put their beliefs and their needs into workable operation. Women clearly need the power to advance their own development, but they do not desire to use their power to limit the development of others. Women are challenged, as they enter the new millennium, to shed their lifelong conditioning that power is to be avoided. You need to jettison this belief, and move to an understanding of power as essential to effective living.

In the United States, women are fifty-one percent (51%) of the population and fifty-four percent (54%) of the electorate.  Moreover, women are forty-six percent (46%) of the workforce, own thirty-eight percent (38%) of small businesses, and employ one out of give workers. Women are opening businesses at twice the rate of men. Clearly, opportunities for women are viewed as greater now than they have ever been. As the majority, women have tremendous potential for changing social policy, economic trends, and the quality of life of society. The synergy of women growing, stretching and activating their power is exciting. Women's quest for power will reshape society.

Dr. Marotta is in private practice at the center of Psychological Effectiveness, Inc., in Plantation, Florida. She is the author of Power and Wisdom: The New Path For Women. (1-877-WISDOM-7 or 1-888-888-0102) www.womenofwisdom.com


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