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The Power of the Pivot: Reinventing Your Business Model in Changing Times

The Power of the Pivot: Reinventing Your Business Model in Changing Times

by Heidi Richards Mooney, Editor in Chief | Nov 7, 2025 | Business, Starting a Business

Why Reinvention Is a Superpower — Especially for Women Over 40 Change isn’t always comfortable — but it’s often the catalyst for our greatest growth.For women over 40, reinvention isn’t just an option; it’s a superpower. It’s the quiet courage to look at what’s no...
How to Find Help As Your Business Grows

How to Find Help As Your Business Grows

by Heidi Richards Mooney, Editor in Chief | Sep 30, 2024 | Business, Starting a Business

Starting and running a business can be both exciting and challenging. As a business owner, you’ll inevitably encounter tasks or situations that require expertise outside of your skillset. Whether it’s managing finances, developing marketing strategies, or handling...
Need More Autonomy? 5 Ideas Worth Exploring

Need More Autonomy? 5 Ideas Worth Exploring

by Heidi Richards Mooney, Editor in Chief | Jun 12, 2024 | Business, Starting a Business, WOW magazine

Check out Simple Startups – 5 Ideas Worth Exploring In an ever-evolving world where the desire for autonomy is paramount, starting a business can be an appealing way to take control of your career and lifestyle. Starting your own business is a rewarding way to...
Can You Make a Career Out of Your Side Hustle?

Can You Make a Career Out of Your Side Hustle?

by Heidi Richards Mooney, Editor in Chief | Oct 11, 2022 | Business, Careers and Work, Starting a Business

Zoey started creating websites in her spare time. She did it to learn new skills and for her own enjoyment. When she designed a website for her son’s new charter school, she started getting requests from other local businesses to create their sites. Pretty soon, Zoey...
Starting an Online Business: Is Now the Time?

Starting an Online Business: Is Now the Time?

by Heidi Richards Mooney, Editor in Chief | Dec 12, 2019 | Business, From the Editor, Starting a Business

If you are starting an online business, you are joining the ranks of millions around the globe doing the same. And at some point everyone who started an online business had to make the same decisions as you. They had to set goals, create plans, hire experts and more....

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