Survey Has “Eye Opening” Information on Effect of Missed Sleep
Menopausal and perimenopausal sleep issues are affecting women more forcefully and at an earlier age than commonly believed. A full 80% of women ages 35-44 and 65% of those ages 45-54 identifying as perimenopausal or menopausal have experienced sleeplessness that diminishes their quality of life—often caused by night sweats and/or hot flashes that disrupt sleep or inability to fall asleep —according to a survey commissioned by New & Improved Estroven Nighttime®, a safe, multi-symptom menopause relief product that’s now available in retailers nationwide.*†
Occasional sleeplessness is a hallmark of menopause, and the survey’s findings highlight how women entering perimenopause may be most vulnerable to sleep disruption and its associated side effects. Sleep loss has left nearly half of all menopausal women “exhausted,” and 65% feeling “irritable” or “not like themselves.”†
Missing this amount of sleep has consequences beyond just feeling tired, with 57% of women ages 35-44 reported feeling “emotional and overwhelmed,” and 62% of the same group saying that menopausal exhaustion made them too exhausted to spend time with friends and family. Nearly one in three women surveyed said that sleep loss negatively affected their sex and professional lives.†
“We know that sleeplessness is one of the most prevalent and bothersome symptoms for perimenopausal and menopausal women, and this survey highlights just how debilitating that sleep loss can be,” said April Mills, Senior Brand Manager, Menopause at i-Health, the makers of Estroven. “We are finding that women are really suffering when they consistently miss sleep. Fortunately, our reformulated Estroven Nighttime goes beyond reducing hot flashes and night sweats to help provide relief from occasional sleeplessness—making it easier for these women to fall asleep and wake up feeling refreshed.”
New & Improved Estroven Nighttime now contains Melatonin, a clinically proven ingredient found in sleep aids which helps women fall asleep easier, in addition to clinically-proven soy isoflavones to more effectively reduce night sweats and hot flashes.*
To create a community for peri/menopausal women that addresses these distressing symptoms and helps them feel like themselves again, the makers of Estroven have instituted the “Good Sleep Challenge,” encouraging women to try New & Improved Estroven Nighttime for three months, share their progress toward a more restful night’s sleep and automatically be entered for a chance to win a dream spa getaway valued at $5,000. Those who participate will receive a $5 coupon good on their next purchase of Estroven Nighttime (approximately a 50% value). The Good Sleep Challenge was created to empower women by providing a place to connect and encourage one another, share valuable sleep tips and expound on their experiences during this ever-changing time, woman-to-woman. For more information, visit www.estroven.com/challenge.
†Survey Methodology:
This survey was conducted online within the United States by ORC International on behalf of Estroven from April 26th to May 1st, 2012 among 493 U.S. women ages 18 and older who self-identified as perimenopausal or menopausal. This online survey is not based on a probability sample and therefore, no estimate of theoretical sampling error can be calculated.
Established in 1997, Estroven is the leading dietary supplement brand addressing the symptoms of menopause. Holding the #1 market share position in the U.S., only Estroven has a full line of products that provide safe, multi-symptom menopause relief so women can feel like themselves again.* Each product contains naturally sourced ingredients that go beyond hot flashes and night sweats to relieve another bothersome symptom, i.e., irritability, sleep, energy, memory and concentration issues.* Chosen by nearly a million women for menopause relief each year, Estroven is distributed by i-Health, Inc., of Cromwell, CT.
*This statement has not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
