Bloomers Intimates was founded by Award-Winning, Former Tech Entrepreneur Dr. Shaula Alexander Yemini and her daughter Digital Marketing Expert Noa Arias.

Bloomers Intimates is a sophisticated line of high-waisted, lace panties. Utilizing an innovative design and high-quality scalloped lace that allows for both stretch and coverage of troublesome spots, Bloomers Intimates panties help eliminate muffin tops, visible panty lines, and “wedgies” as well as hiding unsightly lumps and bumps. While offering full coverage – with a few added body shaping benefits – “Granny panties” these certainly are not. The soft lace features a sexy “peek-a-boo” appeal and flattering cut around the legs and bottom, making Bloomers Intimates the perfect panty for a special occasion or just for women who enjoy a little luxury and comfort from their undergarments.

Designing a product that is inclusive to women of all sizes and ages is a priority to the company. So much so that, Bloomers comes in four colors in sizes XS to 2XL.

What’s also important to the founders is offering their customers a quality product at an affordable price (each pair is $38.00) and every panty sold comes with the official Bloomers Intimates reusable mesh laundry bag for easy machine washing.

Recognizing the void in the market for sexy yet comfortable panties, award-winning tech entrepreneur Dr. Shaula Yemini and her digital marketing expert daughter Noa Arias decided to fill this need. Together, they launched Bloomers Intimates with one mission in mind – to become the premiere line of sophisticated comfortable panties for women of all ages, shapes and sizes.

Bloomers Intimates is unique in that it offers full-coverage lace panties without sacrificing comfort for style. Prior to its launch, women were forced to choose between outdated granny panties or skimpy panties that rode up and down, causing uncomfortable “wedgies,” or showing panty lines. Bloomers Intimates developed a novel design using four-way stretch lace to solve that problem.

They’ve been experiencing rapid growth through digital marketing and social media as well as PR efforts that they’ve recently started. And, because they pride themselves on being an all-inclusive brand, they are proud to have launched their Bloomers in sizes XS-XXL and in four colors.

Bloomers Intimates has been features in US Weekly, Star Magazine, Destination Luxury, Prime Women, Living Better 50 and more.

We received the Her Highness Lace Brief available in five colors: Onyx, Amethyst, Ruby, Rose Quartz, Pearl (sizes XS-XXL)

These Silky stretch lace panties are perfect for daytime, nighttime and everything in between. The quality of the Her Highness Lace brief is exceptional and they are functional as well as sexy.

  • High waist conceals muffin top, without constricting.
  • Scalloped edge disappears under clothes, eliminating panty lines.
  • Full rear coverage stays put and won’t ride up.
  • 4-way stretch lace for light support and maximum comfort.
  • Comes with our signature mesh laundry bag for safe cleaning.

Price $38.00 a pair


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